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Central Market Community Business District
San Francisco, CA www.central-market.org

lcp has been working with the Central Market Community Benefit (CBD) since it’s inception in 2006, providing, on-call graphic, branding, design and marketing support both for the CBD and larger projects supported by the CBD including, Mint Plaza and the Epicenter projects. Work to date has included the following identity/logo; business collateral, website with backend management tool and electronic newsletter, annual reports, uniforms, rack cards, brochures, advertisements, flyers, development kits, street banners, construction barricades, event collateral, etc. lcp has worked with the CBD through two separate branding initiatives for the neighborhood, each representing the spirit and character of the neighborhood in its place in time (the earlier being a bit more gritty and grounded, with the more current one being more fun, playful and techy).