<All Projects
Gomentum Station
Contra Costa County
Slider
Slider
down
As part of lcp’s long-standing relationship with Barbary Coast Consulting (now Civic Edge Consulting) and the Contra Costa Transportation Agency, lcp was hired to develop a name and identity for a new autonomous car test driving facility at the former Concord Naval base. lcp worked in partnership with Eat My Words, a local SF-based naming consultant to develop the name GoMentum Station, evoking the combination of movement and momentum that is happening in the world of autonomous vehicles. Building from the new name, lcp designed a forward-looking identity suite and developed a variety of printed, digital and interactive collateral to help promote the test driving facility to international automakers and the local community alike.