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5M Design Competition
San Francisco, CA
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As part of a marketing pitch for graphic communications services, lcp produced a series of hand drawn illustrations and storyboards to help explain the overall brand proposed for this new mixed-used arts and community based development in the SOMA neighborhood of San Francisco. The proposed brand strategy focused on the idea of the development as a creative catalyst, tying various arts, tech and community services in the surrounding neighborhood as a template for future successful integrated developments in SOMA.