<All Projects
Heffter Institute
New York, NY
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lcp was hired in partnership with Reach Strategies, to help facilitate a branding audit and story-telling workshop for this nonprofit organization that supports advancing studies on psilocybin for cancer distress and addiction with the highest standards of scientific research. lcp lead a weekend retreat/workshop with the board of this organization, where we explored the various audience segments for the groups message and identified key stories and talking points for each group. lcp principal, David Schellinger also provided visual note talking for the entire weekend's efforts as a documentation of the groups discussions and goals.