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Shop Local Chicago
Chicago, IL
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lcp's new Chicago office is working with Local First Chicago and the City’s office of Small Business as part of the larger Shop Small national outreach campaign. The look and feel for the campaign focuses on the multitude of neighborhood and chambers of commerce throughout the city, literally building out the shape of the city through a series of building blocks. The three main “sides” of the city are then called out with block letters that evolve into their own stand along posters and ads promoting various local flavors and flair throughout the city.