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Architectural Foundation San Francisco
San Francisco, CA
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lcp provided pro-bono design services to the Architecture Foundation of San Francisco (AFSF) as they sought to rebrand their organization. Loosely affiliated with the AIA San Francisco Chapter, the AFSF supports architectural and design teaching in the local public schools. Building from an initial audit of the current logo and brand, lcp designed a simple yet modern identity for the organization. The identity embodies the idea of diversity and movement at the same time it evokes a spirit of coming together and unity.