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San Francisco Sugary Beverage Tax
San Francisco, CA
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www.sodatax-sf.org/ Working in partnership with Civic Edge consulting, our multi-disciplinary team supported the San Francisco Department of Public Health on a public service campaign promoting the benefits of the Sugary Beverage Tax that passed in 2017. The campaign focused on the city programs that are funded in part with the receipts of the tax including funding healthier school lunches, dental hygiene and teeth cleaning in public schools and low income vouchers for fresh produce and more. lcp was tasked with developing the campaign brand which is based on a soda cap bottle, various pieces of marketing collateral such as posters, advertisements, fact sheets and a bus wrap, as well as a campaign website. Additionally, lcp supported and art directed a series of photo shoots of real live programs supported by the funds throughout the city.